Strategic Direction

CBC/Radio-Canada’s strategic direction is built around three key pillars: becoming a content company rather than simply a broadcaster with Internet presence; continuing to be the most important creator and distributor of Canadian content across all media platforms, and finding a way to remain deeply rooted in the regions of this country.

On becoming a content company
Rather than being a broadcaster with separate and discrete media lines – radio, television and the Web, CBC/Radio-Canada is becoming a content company in which everyone collaborates and shares resources to generate deeper, richer content that is made available to audiences whenever, wherever and however they want it.

On the significance of Canadian content
CBC/Radio-Canada will become the most important creator and distributor of Canadian content across all media platforms. Despite having almost unlimited choices, audiences are choosing CBC/Radio-Canada’s many services for one reason: high quality, engaging Canadian content. Audiences recognise that Canada’s national public broadcaster is the home of Canadian content. Indeed, no other network even comes close.

On remaining rooted in the regions of the country
CBC/Radio-Canada maintains an ongoing commitment to remain rooted in Canada’s regions. The connection to the regions is an essential part of the Corporation’s mandate, so while budgets continue to shrink, the national public broadcaster will find a way to remain rooted in the regions to ensure engagement with all Canadians.