Senior Executive Team

The Senior Executive Team (SET), lead by the President and CEO, manages CBC/Radio-Canada’s day-to-day operations. View SET organizational chart

  • Hubert T. Lacroix
  • Maryse Bertrand
  • William B. Chambers
  • Heather Conway
  • Steve Guiton
  • Louis Lalande
  • Suzanne Morris
  • Roula Zaarour
William B. Chambers, Vice-President, Brand, Communications and Corporate Affairs

William B. Chambers

Vice-President, Brand, Communications
and Corporate Affairs

William B. Chambers was appointed CBC/Radio-Canada’s Vice-President, Brand, Communications and Corporate Affairs, on September 15, 2008. Previous to that, he had been appointed Vice-President, Communications, on January 15, 2003.

Mr. Chambers is responsible for developing and implementing a single coherent corporate communication strategy for CBC/Radio-Canada; leading internal and external communications across the Corporation; and formulating the overall strategic direction for the promotion and marketing of programs. He also oversees the Government Relations group, which puts forward the Corporation’s interests to Members of Parliament, and advises the President and CEO and his colleagues on these issues. In 2012 Hubert T. Lacroix, the Corporation’s CEO, asked Mr. Chambers to lead an enterprise-wide process to develop the next Corporate Strategic Plan covering the period between 2015-2020.

Prior to joining CBC/Radio-Canada, Mr. Chambers was based in London, where he was Managing Director, Europe, for Goldfarb Consultants. Mr. Chambers held senior positions with Molson Companies Limited, first as Director, Public Affairs, then as Vice-President, Corporate Affairs. He also occupied several positions within the Office of the Secretary of State for External Affairs, including Chief of Staff, Press Secretary and Official Spokesperson.

Mr. Chambers holds a Master’s of Business Administration from the European School of Management (EAP) in Paris, France (1996), and has completed the Executive Education Program at the Wharton School of the University of Pennsylvania (1993). In addition, he holds a Bachelor of Science from Concordia University (1984), and a Diplôme d’études françaises from the Université des Langues et Lettres de Grenoble in France (1975).

Mr. Chambers is past Chair of the Board of Save the Children Canada. He currently sits on the Board of UNICEF Canada.

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