The digital shift is making it possible to do things we simply couldn’t do before; more in-depth, more focused, more relevant. Our stories don’t have one “platform” anymore. Now, a story can start online, with a Facebook post or a tweet linking to a picture or story, then it can be updated for television on Le Téléjournal and The National, or for a radio spot on the News at Six. This means that Canadians are able to engage more with us and with each other – posting comments, tweeting our content, holding digital conversations.
Encouraging Canadian conversations is part of why we exist.
The goals for our digital transformation are ambitious. To reach them, we are changing the way we operate – aligning our operations with our mission, becoming a much more efficient organization so that we have the resources to invest where we need them.
Our strategic pillars: