We recognize the importance of being deeply rooted in communities. Over the past six years, despite serious financial challenges and a global recession, we protected our local footprint, and actually increased our presence locally. We are putting more information back into communities, using digital to make it affordable and more effective. By 2020, CBC and Radio-Canada will each be offering Canadians 18 hours of local digital content, every day.
More engagement, more information, more often, on more screens. That’s our transformation in the regions.