The broadcasting landscape in 2012 is no longer what it was in the early 1990s, nor what anyone could have anticipated a decade ago. Technological advances – particularly in content production and delivery – ever-fiercer competition, and growing budget constraints have forced us to rethink the way we do business.
To succeed in today’s highly competitive environment and adequately meet audience expectations, we need to streamline our structures so that we can react more quickly to a rapidly changing market. It’s in this spirit that CBC/Radio-Canada filed an application with the Canada Industrial Relations Board (CIRB) on May 31 to review the bargaining structure for employees working in the province of Quebec and Moncton, NB.
CBC/Radio-Canada believes that a simplified structure would contribute to a better work environment and allow it to operate more efficiently, in step with industry best practices. The CIRB filing is in line with a desire to have productive relations with its bargaining units and with an environment that yields high-quality content and that offers employees stimulating development and career opportunities.
This request is part of a natural evolution in labour relations and the broadcasting industry. For example, the Corporation’s English-language network, CBC, applied for and obtained a review of its bargaining units in 2003.
The union structure covered by the review application
It consists of four bargaining units representing nearly 3,000 employees working in the province of Quebec and the city of Moncton:
Note: Two other units, the Canadian Media Guild (CMG) and the Association des professionnels et des superviseurs (APS), also represent CBC/Radio-Canada employees, but are not affected by the application.