As a result of the Canadian Radio-television and Telecommunications Commission’s (CRTC) new approach for Canadian conventional television, it is a great day for broadcasters airing U.S. programming, but the future of Canadian programming is much less promising.
By increasing the number of advertising minutes in American programming aired by Canadian private conventional broadcasters, both English and French, the CRTC has effectively increased the value of this programming, and removed the incentive for private broadcasters to create more Canadian drama.
In addition, by refusing to make conventional broadcasters eligible to receive fees for the carriage of their local conventional television signals, while recognizing their full jurisdiction in this area, the Commission has missed another opportunity to help ensure a sustainable future for Canadian programming.
CBC/Radio-Canada is disappointed in today’s decision. Over the longer term, the net result will be fewer opportunities for Canadian stories to be told.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. With 29 services offered on Radio, Television, the Internet, satellite radio, digital audio, as well as through its record and music distribution service and wireless WAP and SMS messaging services, CBC/Radio-Canada is available how, where, and when Canadians want it.
Through this array of activities, CBC/Radio-Canada brings diverse regional and cultural perspectives into the daily lives of Canadians in English, French and eight Aboriginal languages, in nine languages on its international Radio service, Radio Canada International, and in eight languages on its Web-based Radio service RCI viva, a service for recent and aspiring immigrants to Canada.