Representatives of CBC/Radio-Canada presented a proposal to increase the popularity of programming supported by the Canadian Television Fund (CTF) to the Canadian Radio-television and Telecommunications Commission (CRTC), today, in its Proceeding on the CTF Task Force Report.
“The Fund remains the best vehicle to promote Canadian programming, and ensures Canadians are able to see high-quality independent productions on television in prime time,” said Richard Stursberg, Executive Vice-President of CBC/Radio-Canada’s English Services. “The CTF has demonstrated that it can adapt to a changing market.”
In particular, Stursberg, along with the Executive Vice-President of French Services, Sylvain Lafrance, and other senior officials from the national public broadcaster, asserted that CBC/Radio-Canada’s 37 per cent CTF envelope should be retained.
“CBC/Radio-Canada’s access to the CTF builds audiences and provides a diversity of innovative programming choices,” Lafrance said. “If our access to CTF funding were reduced, Canadians would have fewer opportunities to see Canadian programs at times when they are watching television in the greatest numbers.”
The envelope recognises that CBC/Radio-Canada is the single largest investor in original Canadian programming, and is the only broadcaster with the "shelf space" to offer mostly Canadian programs when Canadians are watching television, that is, during prime time – which fulfils one of the key objectives of the Fund.
In addition to recommending that its 37 per cent envelope be retained, CBC/Radio-Canada proposed that the Fund not be split into two streams, that audience-driven criteria be applied to the remainder of the Fund, and that CBC/Radio-Canada should have access to compete for the remainder of the Fund using the same criteria as private broadcasters.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. With 29 services offered on Radio, Television, the Internet, satellite radio, digital audio, as well as through its record and music distribution service and wireless WAP and SMS messaging services, CBC/Radio-Canada is available how, where, and when Canadians want it.
Through this array of activities, CBC/Radio-Canada brings diverse regional and cultural perspectives into the daily lives of Canadians in English, French and eight Aboriginal languages, in nine languages on its international Radio service, Radio Canada International, and in eight languages on its Web-based Radio service RCI viva, a service for recent and aspiring immigrants to Canada.