To enhance and build on its reputation as a leader in Canadian journalism, CBC/Radio-Canada today announced it is embarking on a study to evaluate the breadth and depth of its news content. The study will also gauge Canadians’ expectations of the public broadcaster’s news services. This independent study will be done by a third party and the results will be made public.
“Given the proliferation of news sources, Canadians are more demanding than ever when it comes to trusting what they see, hear and read,” says Hubert T. Lacroix, President and CEO of CBC/Radio-Canada. “As a public broadcaster, we are quite rightly held to a higher standard by Canadians. We are expected to lead the way with respect to transparency, impartiality, credibility, and accountability.”
CBC/Radio-Canada will use the information gained from this study to continue its efforts to remain the most credible news source in the country and a standard for broadcast journalism everywhere.
The study will build on CBC/Radio-Canada’s existing journalistic accountability measures, which include a published set of Journalistic Standards and Practices and the services of two ombudsmen to deal with issues of accuracy, integrity and fairness.
CBC/Radio-Canada has also made public the independent evaluations of its coverage of the recent federal election.
To ensure that it reflects the reality of its specific markets, CBC/Radio-Canada will conduct two distinct studies, with the same objectives, focusing on its English- and French-language news coverage, respectively.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. With 29 services offered on Radio, Television, the Internet, satellite radio, digital audio, as well as through its record and music distribution service and wireless WAP and SMS messaging services, CBC/Radio-Canada is available how, where, and when Canadians want it.
Through this array of activities, CBC/Radio-Canada brings diverse regional and cultural perspectives into the daily lives of Canadians in English, French and eight Aboriginal languages, in nine languages on its international Radio service, Radio Canada International, and in eight languages on its Web-based Radio service RCI viva, a service for recent and aspiring immigrants to Canada.