Today at CRTC public hearings on new media broadcasting in Canada, CBC/Radio-Canada called attention to the key role that conventional broadcasters play in producing content delivered via emerging platforms.
In addition, given the increasing importance that broadcasting distribution plays for Internet service providers (ISPs), CBC/Radio-Canada highlighted that it makes sense that these providers be required to make a contribution to the Canadian broadcasting system and provide funding for a new media broadcast fund.
“The best way to promote the production of Canadian content across all delivery platforms, including new-media ones, is to guarantee that the broadcasting system supports the involvement of conventional media, more specifically conventional broadcasters,” said Steven Guiton, Chief Regulatory Officer at CBC/Radio-Canada.
In this context, CBC/Radio-Canada believes that the CRTC should recognize the pivotal role of conventional broadcasters in promoting Canadian content on emerging platforms, by earmarking for them a substantial portion of any future financial support intended to enhance the new-media content offering.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. With 29 services offered on Radio, Television, the Internet, satellite radio, digital audio, as well as through its record and music distribution service and wireless WAP and SMS messaging services, CBC/Radio-Canada is available how, where, and when Canadians want it.
Through this array of activities, CBC/Radio-Canada brings diverse regional and cultural perspectives into the daily lives of Canadians in English, French and eight Aboriginal languages, in nine languages on its international Radio service, Radio Canada International, and in eight languages on its Web-based Radio service RCI viva, a service for recent and aspiring immigrants to Canada.