CBC/Radio-Canada today outlined its strategy for the future. Everyone, Every way sets out what Canadians can expect from their public broadcaster over the next five years.
“We want to be recognized by Canadians as the leader in expressing Canadian culture and enriching democracy on their behalf,” said Hubert T. Lacroix, President and CEO of CBC/Radio-Canada. “This is what will drive all of our actions over the next five years.”
Everyone, Every way is about the future of public broadcasting in Canada. It’s about transformation in the midst of a technological revolution, and about evolving alongside a changing country. It’s a strategy that binds CBC and Radio-Canada around common priorities. But, it also respects the reality that execution of the strategy needs to be tailored to the uniqueness of their respective markets.
Over the next five years, CBC/Radio-Canada will strengthen its commitment to original, innovative, high-quality Canadian content. We will also commit to airing at least 10 signature events per year in English and in French — events like Live Right Now and Concert inaugural de la nouvelle salle de concert de Montréal avec l’OSM — which bring Canadians together in large numbers, are delivered on multiple platforms, and have a meaningful impact on participants and viewers alike.
CBC will be looking to expand its regional footprint, launching new radio stations, introducing new local websites and services, and increasing regional news and programming. Radio-Canada will enhance its presence in regional life by producing engaging local programming that can then be used for broadcast nationally, by delivering more local and regional news, and by providing more local French-language content on regional websites, especially those outside of Quebec.
And, in an evolving digital and on-demand world, CBC/Radio-Canada will continue its leadership in new platforms and digital services, doubling our investment over the next five years.
“The way forward will be about seizing the tremendous opportunity we have before us to truly change our relationship with Canadians on a national, community and personal level,” says Lacroix. “We can’t be all things to all people, but we can and must in some way be something for, and mean something to every Canadian. Everyone, Every way is our commitment to Canadians, and it’s the measure by which we want to be judged. We will meet their expectations. Nothing less.”
CBC/Radio-Canada will deliver on this commitment in four ways: by creating and delivering original and innovative, quality Canadian content; by reflecting and drawing together all Canadians; by actively engaging with audiences; and, by being cost-effective and accountable. To evaluate progress, we have developed metrics to track and assess our performance by service and genre against the strategy twice a year.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.