CBC/Radio-Canada President and CEO Hubert T. Lacroix today announced the departure of Sylvain Lafrance, Executive Vice-President of French Services, after more than 33 years working for the public broadcaster. Mr. Lafrance will be leaving CBC/Radio-Canada this fall following the Corporation’s 75th-anniversary celebrations.
After joining Radio-Canada in 1978 as a reporter, Mr. Lafrance rose through the ranks and was eventually promoted to Vice-President of Radio de Radio-Canada in 1998, ushering in a golden era for French Radio, as well as a remarkable period of creativity and, most important, of growing listenership and audience loyalty.
In 2005, Mr. Lafrance was appointed Executive Vice-President of French Services, where he oversaw the integration of Radio-Canada’s TV, radio and Web platforms, turned Radio-Canada into a dominant brand on the French-language digital media landscape, and consolidated all of the organization’s commercial revenue functions into a single unit, thereby strengthening Radio-Canada’s business model. He also played a decisive role on the international media scene.
“Sylvain has had an outstanding career, marked by an all-out commitment to democracy, public service and culture – particularly French-language culture,” said Mr. Lacroix. “He leaves behind an impressive legacy, as well as a public broadcaster that’s more distinctive, more present and more popular with audiences than ever before. I’d like to thank him for agreeing to stay on until October so that we can ensure a smooth transition.”
“I believe I’ve now achieved the key objectives I had set for myself as executive VP of Radio-Canada,” explained Mr. Lafrance. “TV, Radio and Web integration is now a done deal. We’ve begun to build a lively presence on digital platforms. Our efforts to diversify our revenue streams have produced stellar results. And, last but not least, our programming now strikes what I feel is an optimal balance between our need to be distinctive and our obligation to be a unifying force. I’ll be departing in October with a warm feeling that I gave the best of myself in carrying out this construction project – both massive and for the masses – to reshape Canadian public broadcasting.”
The search to recruit a successor to Mr. Lafrance will commence immediately, both internally and externally.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.