CBC/Radio-Canada updates Parliament on the progress of its strategic plan

October 25, 2011

CBC/Radio-Canada appeared before the Standing Committee on Canadian Heritage this morning to provide an update on the progress of the Corporation’s five-year strategic plan, 2015: Everyone, Every way, launched last February.

Everyone, Every way is our promise to Canadians and the measure by which we want to be judged and held to account,” said Hubert T. Lacroix, President and CEO of CBC/Radio-Canada. “Our strategic plan exists to ensure that Canadians know exactly what they can expect from their public broadcaster in return for their investment in us. They’re now seeing tangible results: new stations, new applications, multi-platform signature events. We always welcome the chance to talk to Parliament about what we do for Canadians and how we do it.”

Strategy 2015: Everyone, Every way revolves around three key promises: to improve regional coverage and expand local service to more than 6 million Canadians over the next five years, to double the investment made in digital platforms, and to offer more Canadian programming.

In the nine months since the launch of the strategy, the public broadcaster has made significant progress on all fronts. Here’s a sample of what’s happened:

Regional expansion

  • Announcement of new CBC radio stations in Kamloops, London and Waterloo, and weekend television news service in Calgary, Edmonton, Toronto, Ottawa, the Maritimes, and St. John’s.
  • Accelerated development of a new multimedia station in Rimouski to provide improved regional service across Eastern Quebec.

Digital platforms

  • A new mobile app for CBC News.
  • The launch of Espace.mu, Radio-Canada’s new online music service which makes available the largest offer of Francophone music on the web.

Canadian programming

  • Launch of “Signature Events,” multiplatform programming designed to deliver cultural impact and to bring together Canadians. Examples include:
  • 1 day/Un Jour: a documentary snapshot of Canada shot on April 30th through the contribution of more than 730 submissions from the public.
  • Live From Montreal, a special concert performed by the Montreal Symphony Orchestra to celebrate their new concert hall, which brought classical music to Canadians through all of our platforms, in French and in English.

The Corporation will continue to monitor its progress and report it to Canadians on a regular basis. For further information.

About CBC/Radio-Canada

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

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