100% North Shore, 100% South Shore: Connecting with your community on Radio-Canada.ca

November 21, 2011

Radio-Canada.ca/RiveSud and Radio-Canada.ca/RiveNord: that’s where Montreal’s North and South Shore residents can now go to stay informed, exchange views and react to events affecting their daily lives. The launch of these two new microsites is directly aligned with the objectives of CBC/Radio-Canada’s five-year strategic plan, 2015: Everyone, Every way.

In creating Radio-Canada.ca/RiveSud and Radio-Canada.ca/RiveNord, the public broadcaster is providing Montreal’s off-island residents with dedicated spaces for them to get local news, plan their commutes and daily activities, as well as discuss the issues that matter to them.

Over two million people will benefit from this regional expansion of Radio-Canada.ca’s interactive news offering, brought to them by a team of multimedia reporters assigned exclusively to these two beats: Marie-Eve Maheu, Bahador Zabihiyan and Elizabeth Ryan for the South Shore, and Francis Labbé, Vincent Champagne and Jean Numa Goudou for the North Shore. Over the past few weeks, they’ve been driving around their respective territories in clearly marked vans, laying the groundwork for a stimulating dialogue with residents in the field and on social networks.

The Radio-Canada.ca/RiveSud and Radio-Canada/RiveNord sites are focused on delivering essential, practical information, such as traffic conditions and top stories, but they’ll also enable discussions about issues affecting the community. For instance, in the run-up to municipal budgets being tabled in December, we’ll be inviting people to share their expectations and general impressions as to how the administration is governing their city and the impact it has on their lives.

Radio-Canada.ca’s foray into suburban Montreal is an innovative, interactive experiment aimed at engaging residents. The more people participate, the more the off-island services will grow to reflect their concerns. The sites will deal with topics of everyday concern, from family, transportation and safety, to sports, education and the environment. By promoting a community-based approach to journalism, the services will help enhance and increase the depth of coverage in these regions. This groundbreaking collaborative initiative leverages residents’ active input and Radio-Canada’s renowned expertise with an eye to better informing the local population.

Louis Lalande, Radio-Canada’s interim executive vice-president, stressed the project’s strategic reach: “This initiative clearly demonstrates Radio-Canada’s desire to get closer to audiences while fostering democratic dialogue. It also illustrates the public broadcaster’s commitment to becoming ever more efficient by investing wisely in digital platforms and creating new spaces for public participation.”

For additional information, please contact:

Search highlight tool