CBC/Radio-Canada ranks 25th up from 40th in Marketing/Leger Corporate Reputation Survey

June 3, 2013

The 15-point jump credited to “earning audience love”

In this year’s Marketing/Leger Corporate Reputation Survey, CBC/Radio-Canada ranked 25th, an impressive 15-point jump from last year. It is also worth noting that CBC/Radio-Canada is the only broadcaster to make the list.

Marketing and Leger produce a consumer survey assessing hundreds of brands in the Canadian market. The result of that research is a top 100 classification of who has the best brand reputation.

CBC/Radio-Canada’s position at 25 is a clear indication that Canadians are getting the message that their public broadcaster is all about Canadian content and telling the stories that matter to them and that they would probably not hear elsewhere. Our ongoing effort to reach out to the public continues to play a role in our rank improvement. This is key to the ongoing implementation of our Strategy 2015.

This is good news for CBC/Radio-Canada, and all of its employees, and we thank Canadians for their support of their national public broadcaster.

Who made the top ten?

1. Google
2. Heinz
3. Kellogg
4. Sony
5. Shoppers Drug Mart
6. Staples (Bureau en Gros)
7. Kraft
8. Canadian Tire
9. Samsung
10. Panasonic
15. Microsoft
20. FedEx
25. CBC/Radio-Canada

About CBC/Radio-Canada

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

For additional information, please contact:
  • Angus McKinnon
    Director, Communications Services and Corporate Spokesperson
    tel. 613-288-6235
    cel. 613-296-1057
    angus.mckinnon@cbc.ca

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