Canadians are engaging in the Olympic Winter Games like never before with CBC/Radio-Canada's multiplatform coverage of the Sochi 2014 Olympic Winter Games

February 11, 2014, Toronto

CBC/Radio-Canada is providing Canadians with unprecedented access to Olympic content across all TV, digital and mobile platforms, with 28 million Canadians having tuned-in to some part of Olympic content on either a French or English platform since Feb. 6 (81% of all Canadians). Of the 28 million Canadians, 9% tuned in to watch on a digital platform.

CBC's Sochi 2014 OLYMPIC DAYTIME posted 10% higher than Olympic Daytime for Day 2 in Vancouver 2010. Vancouver 2010's Olympic Daytime ran 12 p.m. - 5:30 p.m. EST with all content available live, and posted a 2+ audience of 3.030 million on Day 2 on CTV only. CBC posted a 2+ audience of 3.325 million for its OLYMPIC DAYTIME program (10 a.m. - 3 p.m., all live content).

TELEVISION NUMBERS

Opening Ceremony (Feb 7)

  • 19 million Canadians watched the live or an encore presentation of the opening ceremony on either a French of English platform.

Day 1 (Feb. 8)

  • 21.7 million Canadians tuned in to any Olympic content on either a French or English platform (17.6 on English alone)

Day 2 (Feb. 9)

  • 22.75 million Canadians tuned in to any Olympic content on either a French or English platform (18.6 on English alone)

HIGHLIGHTS

  • On Feb. 8, the audience peaked at 2:38 p.m. EST on CBC with 3.859 million viewers (the end of Kirsten Moore-Towers and Dylan Moscovitch's pairs free skate performance for the Figure Skating Team Competition).
  • On Feb. 9, the peak minute was 12:44 p.m. EST on CBC with a 2+ audience of 4.844 million (the end of Tessa Virtue and Scott Moir's free dance performance for the Figure Skating Team Competition).

DIGITAL

As of 2 p.m. EST on February 10:

  • The CBC Olympic Games app that was launched on January 30 has surpassed over 1 million downloads.
  • Canadians have streamed just under 1.4 million hours of Live and On-demand video on the CBC Olympics website, with almost 450,000 hours viewed during the day of the Opening Ceremonies.

Sources: BBM Canada, Adobe SiteCatalyst, Apple, and Google

Please note that daily ratings information will be distributed daily.

CBC/Radio-Canada is the place to be as we count down to Sochi 2014. With coverage across all platforms -- including TV, radio, online and mobile -- Canadians can connect with the biggest stories and the latest content whenever and wherever they want. In addition to world-class storytelling and the best performance coverage available through CBC/Radio-Canada, Canadians can engage with the broadcasts throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympicsas well as on Twitter @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at olympiques.radio-canada.ca/ and on Twitter at @RC_Sports (#RColympiques) and on Facebook at facebook.com/radiocanada.sports.

Canadians are encouraged to continue to support Team Canada through the #OurAthlete social campaign. A select number of fan tweets supporting Canadian athletes have been made into Olympic pins. Social media lead Monika Platek will be bringing this campaign to life when she heads to Sochi, to personally present athletes with their pins of support, while sharing the entire journey through the@cbcolympics handle.

About CBC/Radio-Canada

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC's publicity team on Twitter@CBC_Publicity.

For more information, please contact:

Erin Richards, publicist, CBC Sports / Olympics
Erin.Richards@cbc.ca
416-205-7994 (Office)
416-627-5728 (Mobile)

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