CBC/Radio-Canada is providing Canadians with unprecedented access to Olympic content across all TV, digital and mobile platforms, with 28 million Canadians having tuned-in to some part of Olympic content on either a French or English platform since Feb. 6 (81% of all Canadians). Of the 28 million Canadians, 9% tuned in to watch on a digital platform.
CBC's Sochi 2014 OLYMPIC DAYTIME posted 10% higher than Olympic Daytime for Day 2 in Vancouver 2010. Vancouver 2010's Olympic Daytime ran 12 p.m. - 5:30 p.m. EST with all content available live, and posted a 2+ audience of 3.030 million on Day 2 on CTV only. CBC posted a 2+ audience of 3.325 million for its OLYMPIC DAYTIME program (10 a.m. - 3 p.m., all live content).
Opening Ceremony (Feb 7)
Day 1 (Feb. 8)
Day 2 (Feb. 9)
As of 2 p.m. EST on February 10:
Sources: BBM Canada, Adobe SiteCatalyst, Apple, and Google
Please note that daily ratings information will be distributed daily.
CBC/Radio-Canada is the place to be as we count down to Sochi 2014. With coverage across all platforms -- including TV, radio, online and mobile -- Canadians can connect with the biggest stories and the latest content whenever and wherever they want. In addition to world-class storytelling and the best performance coverage available through CBC/Radio-Canada, Canadians can engage with the broadcasts throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympicsas well as on Twitter @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at olympiques.radio-canada.ca/ and on Twitter at @RC_Sports (#RColympiques) and on Facebook at facebook.com/radiocanada.sports.
Canadians are encouraged to continue to support Team Canada through the #OurAthlete social campaign. A select number of fan tweets supporting Canadian athletes have been made into Olympic pins. Social media lead Monika Platek will be bringing this campaign to life when she heads to Sochi, to personally present athletes with their pins of support, while sharing the entire journey through the@cbcolympics handle.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC's publicity team on Twitter@CBC_Publicity.
For more information, please contact:
Erin Richards, publicist, CBC Sports / Olympics