More than 8.4 million Canadians watched Canada beat Norway 3-1 on Day 6
Day 6 (Thursday, Feb. 13), marks the highest reported weekday audience, with a total of 2.586 million viewers (CBC +SUBS) for CBC’s Olympic Daytime. The Olympics Men’s Ice Hockey faceoff between Canada and Norway can contribute to the record number of viewers. Almost one in four Canadians (8.4 million) tuned in to CBC-TV to watch the showdown, while 1.4 million watched online. More Canadians tuned in to CBC/Radio-Canada Olympic content on Day 6 (February 13 2014) than on any other day of the Games so far (including the Day 0 with the Opening Ceremonies), with a total reach of 22.8 million.
Day 6 (Feb. 13)
Sources: BBM Canada
Sources: BBM Canada
CBC/Radio-Canada is the place to be for all coverage of Sochi 2014. With coverage across all platforms — including TV, radio, online and mobile — Canadians can connect with the biggest stories and the latest content whenever and wherever they want. In addition to world-class storytelling and the best performance coverage available through CBC/Radio-Canada, Canadians can engage with the broadcasts throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympics as well as on Twitter @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at olympiques.radio-canada.ca/ and on Twitter at @RC_Sports (#RColympiques) and on Facebook at facebook.com/radiocanada.sports.
Canadians are encouraged to continue to support Team Canada through the #OurAthlete social campaign. A select number of fan tweets supporting Canadian athletes have been made into Olympic pins. Social media lead Monika Platek brings this campaign to life from Sochi, where she will personally present athletes with their pins of support, while sharing the entire journey through the @cbcolympics handle.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.