The final moments of the exciting matchup between Canada’s and Finland’s men’s hockey teams, which aired yesterday, drew the largest audience since the start of the Sochi 2014 Winter Olympic Games. Nearly 1.3 million viewers were glued to their sets between 2 and 2:15 p.m. on Sunday, February 16. A previous record was also set during women’s freestyle skiing moguls, the competition that saw the Dufour-Lapointe sisters win gold and silver, with 1,112,000 viewers between 2:15 and 2:30 p.m. on Saturday, February 8.
Overall, since the start of the Sochi 2014 Games, 92% of Canadians, or 32 million people, have enjoyed Olympic content on a CBC/Radio-Canada platform in English or French (source: BBM Canada).
IMPRESSIVE DIGITAL RESULTS
By Saturday, February 15, ICI Radio-Canada’s digital platforms had received 5.6 million hits and some 35.5 million pageviews for the first 10 days of the Sochi 2014 Winter Olympics. In addition, live and replay videos were streamed 4.4 million times via the website and mobile app. Of the six busiest days in ICI Radio-Canada.ca history, four came during the Sochi 2014 Olympics (source: Adobe Omniture). It’s also worth noting that there have been over 1.8 million downloads of CBC/Radio-Canada’s Sochi 2014 mobile app.