Almost 23.5 million Canadians watched CBC's Olympic Winter Games coverage on Feb. 16, more than any other day so far

February 18, 2014

12 Million Canadians Watched Live as Canada’s Men’s Ice Hockey Team Beat Finland in OT

CBC/Radio-Canada promised to deliver Canadians the most engaging and comprehensive Olympic Winter Games coverage, and we’re fulfilling that promise as record audiences tune in. Day 9 (Sunday, Feb. 16) was no exception as an average audience of more than 5.1 million viewers tuned in for Olympic Daytime across all platforms. The Olympic Men’s Ice Hockey game between Canada and Finland on CBC contributed to the record audience, along with the Figure Skating Ice Dance Short Program on TSN. 12 million Canadians tuned in live to watch Canada beat Finland 2-1 in OT, while 4.7 million Canadians watched the Ice Dance Short Program live. In total, almost 23.5 million Canadians tuned in on Day 9, more than any other day of the Olympics so far.

Day 9 (Sunday, Feb. 16)

  • As it stands, 32 million Canadians (92% of the population) have tuned in to any Olympic content on either a French or English platform since Feb. 6, an increase of about 400,000 people over Day 8 (Saturday, Feb. 15).
  • Olympic Daytime on Day 9 posted an audience 73% higher than the program average so far. The second ranked Olympic Daytime block occurred on Day 2 (Sunday, Feb. 9) with a combined audience of just under 3.9 million.
  • Three-quarters of all the English TV audience tuning in from 10 a.m. – 3 p.m. ET was to Olympic Daytime (on either CBC or its subsidiaries), with a combined share of 75% of the audience.
  • The peak minute of the day on CBC was during the Men’s Ice Hockey game at 2:16 p.m. ET, with a 2+ audience of 7.659 million viewers watching during the final minutes of the game.
  • The peak minute of the day on TSN was during the Figure Skating Ice Dance Short Program at 1:41 p.m. ET when the scores were announced for American competitors Meryl Davis and Charlie White with a 2+ audience of 1.771 million.

Day 8 (Saturday, Feb. 15)

  • Day 8 marks the highest reported audience for Olympic Morning, due mainly to high audiences for the USA vs. Russia Men’s Ice Hockey game which aired on CBC (7:40 – 10:30 a.m. ET).
  • With a total audience of 1.543 million viewers (CBC + subsidiaries), Olympic Morning posted its highest audiences on Day 8, 42% higher than the average for Olympic Morning so far (1.085 million viewers).
  • 7.2 million Canadians tuned in to watch the USA beat Russia 3-2 in the 8th round of the shootout.
  • The peak minute of the day on CBC was during the Men’s Ice Hockey game at 10:16 a.m. ET, with a 2+ audience of 3.760 million during the fourth round of the shootout.
  • With a total share of 46%, about half of all the English TV audience tuning in from 7:40 - 10:30 a.m. ET was to the Men’s Ice Hockey game.

Source: BBM Canada

CBC/Radio-Canada is the place to be for all coverage of Sochi 2014. With coverage across all platforms – including TV, Radio, online and mobile – Canadians can connect with the biggest stories and the latest content whenever and wherever they want. In addition to world-class storytelling and the best performance coverage available through CBC/Radio-Canada, Canadians can engage with the broadcasts throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympics as well as on Twitter @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at olympiques.radio-canada.ca and on Twitter @RC_Sports (#RColympiques) and on Facebook at facebook.com/radiocanada.sports.

Canadians are encouraged to continue to support Team Canada through the #OurAthlete social campaign. A select number of fan tweets supporting Canadian athletes have been made into Olympic pins. Social media lead Monika Platek brings this campaign to life from Sochi, where she will personally present athletes with their pins of support, while sharing the entire journey through the @cbcolympics handle.

About CBC/Radio-Canada

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

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