February 24, 2014
ICI Radio-Canada Télé wrapped up its coverage of the Sochi 2014 Winter Olympic Games yesterday with some outstanding ratings. The men’s hockey final that saw Canada beat Sweden to win gold generated an average audience of 1,509,000 viewers between 7 and 10 a.m. on ICI Radio-Canada Télé. Between 9 and 9:45 a.m., during the game’s final minutes and the subsequent medal ceremony, the average audience cracked the two-million-viewer mark (2,031,000).
The live broadcast of the Sochi 2014 Closing Ceremony from 11 a.m. to 2 p.m. drew an average audience of 1,014,000 on ICI Radio-Canada Télé, while 531,000 tuned in for the repeat from 6:30 to 8 p.m.
Overall, since the start of the Games, 96% of Canadians, or over 33 million people, have enjoyed Olympic content at some point on a CBC/Radio-Canada platform in English or French (source: BBM Canada).
Peak audiences on ICI Radio-Canada Télé (February 6–23, 2014)
- 2,047,000 viewers for the medal ceremony following Canada’s gold-medal victory against Sweden in the men’s hockey final on Sunday, February 23 between 9:30 and 9:45 a.m.
- 1,269,000 viewers during the men’s hockey matchup between Canada and Finland on Sunday, February 16 between 2 and 2:15 p.m.
- 1,177,000 viewers during the men’s hockey semifinal between Canada and the United States on Friday, February 21 between 2 and 2:15 p.m.
- 1,167,000 viewers during the Closing Ceremony on Sunday, February 23 between 11:30 and 11:45 a.m.
- 1,112,000 viewers during the Dufour-Lapointe sisters’ victory in the moguls (gold and silver medals) on Saturday, February 8 between 2:15 and 2:30 p.m.
- 1,059,000 viewers during Tessa Virtue and Scott Moir’s silver-medal performance in ice dance figure skating on Sunday, February 9 between 12:45 and 1 p.m.
- 1,058,000 viewers during the repeat of the Sochi 2014 Opening Ceremony on Friday, February 7 between 8:30 and 8:45 p.m.
- 1,055,000 viewers during the figure-skating pairs event on Saturday, February 8 between 3:30 and 3:45 p.m.
The most-watched live events on digital platforms (February 6–23, 2014)
- 280,000 live video views for the men’s hockey semifinal between Canada and the United States on Friday, February 21.
- 229,000 live video views for the women’s hockey gold-medal game between Canada and the United States on Thursday, February 20.
- 163,400 live video views for the men’s hockey game between Canada and Latvia on Wednesday, February 19.
- 90,800 live video views for the men’s hockey game between Canada and Norway on Thursday, February 13.
- 80,500 live video views for the men’s hockey gold-medal game between Canada and Sweden on Sunday, February 23.
Web and mobile highlights
- 11.6 million visits on digital platforms during the Sochi 2014 Winter Olympic Games, with mobile apps accounting for 43% of traffic
- 71 million page views
- 2.5 million downloads of the mobile app
- 8.9 million video views across all platforms
- 1.5 million viewing hours on the ICI.Radio-Canada.ca/olympiques site alone
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.