On Friday, February 7, the first programming day of the Sochi 2014 Winter Olympics, CBC/Radio-Canada and its partners reached 20,163,000 Canadians (59% of Canada’s age 2+ population), i.e., more than one in two French Canadians, all platforms combined (source: BBM Canada). Moreover, ICI Radio-Canada Télé and its French-language partner networks RDS, ICI RDI and ICI ARTV reached 5 million Canadians (average minute reach), all French-language platforms combined.
Among Quebec Francophones, the live broadcast of the Opening Ceremony from 11 a.m. to 2:30 p.m. on ICI Radio-Canada Télé drew an average audience of 577,000 viewers, while the rebroadcast from 7 to 10 p.m. was watched by an average of 886,000 viewers. These results reflect gains over the Turin 2006 Olympics, which saw 418,000 viewers tuning in for live Opening Ceremony from 1:30 to 5 p.m., and 669,000 watching the rebroadcast from 6:30 to 10 p.m. (based on preliminary results).
Across French-speaking Quebec, the retransmitted live broadcast of the Opening Ceremony on ICI Radio-Canada Télé, RDS, ICI RDI and ICI ARTV from 11 a.m. to 2:30 p.m. drew an average audience of 881,000 viewers per minute. It should also be noted that ICI Radio-Canada Télé’s average audience peaked at particularly high levels from 8 to 9 p.m. during the rebroadcast of the Ceremony, with over 1 million viewers watching as the last delegation entered the stadium and the curtain went up on the show.