2014 Fifa World Cup Brazil™: over one million people saw the winning goal on ICI Radio-Canada Télé

July 14, 2014

The live broadcast of the 2014 FIFA World CupTM final in Rio de Janeiro generated substantial interest on ICI Radio-Canada Télé, with no fewer than 1,350,000 people* glued to their sets between 5:15 and 5:30 p.m. as Mario Götze volleyed in his spectacular goal to give Germany the victory over Argentina.

An average audience of 843,000 people* – 34% of the French-speaking market – tuned in from 2 to 6 p.m. for the pre-show, final, and trophy ceremony. The 2010 final between Spain and the Netherlands was watched by 569,000 viewers.

Saturday’s Third Place Playoff match between Brazil and the Netherlands was followed by 302,000 fans,* compared to 190,000 for the Germany/Uruguay game in 2010.

It was a fitting conclusion for a tournament that drew considerably higher audiences than the 2010 World Cup from start to finish.

Source*: Numeris (BBM surveys)

Digital Boom

The 2014 FIFA WORLD CUP BRAZIL™ also generated huge interest on digital platforms. During the June 12–July 13 tournament, Radio-Canada’s website and mobile apps recorded a combined total of 2,772,000 visits. Radio-Canada’s French-language mobile app (iOS and Android) has been downloaded 81,300 times to date, compared to 21,000 downloads for the iOS app in 2010.

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