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Public Broadcaster announces partnership with Bell Media and broadcast relationship with Rogers Media to bring unprecedented coverage to Canadians.
The International Olympic Committee (IOC) today announced that CBC/Radio-Canada has been awarded the Canadian broadcast rights for the PyeongChang 2018 Olympic Winter Games and the Tokyo 2020 Olympic Games.
CBC/Radio-Canada and the IOC have extended the ground-breaking relationship the two established in its agreement to broadcast the 2014 and 2016 Olympic Games, furthering the public broadcaster’s commitment to promoting and showcasing amateur sport in Canada.
As lead broadcaster, CBC/Radio-Canada will be working with broadcast partner Bell Media, along with Rogers Media, to provide Canadians with full access to all the excitement of the Olympic Games, allowing all of us to cheer on Canada’s best athletes.
In making the announcement from Toronto, CBC/Radio-Canada President and CEO Hubert T. Lacroix said, “This is clear recognition of the exceptional coverage CBC/Radio-Canada provided for the Sochi 2014 Olympic Winter Games – the most watched in history. The agreement also reflects the IOC’s belief that we will continue to provide relevant, compelling Canadian experiences to Canadians by building on our accomplishments, as well as what we promise to bring with our coverage of the Rio 2016 Olympic Games. ”
“The broadcast partnership model we’ve put forward is both respectful of the stature of the Games and fiscally responsible. Partnering with Bell Media, along with Rogers Media, shows the public broadcaster can play a role in bringing together the larger broadcast community in the interest of the Canadian audience.”
"TSN and RDS are proud to join with CBC/Radio-Canada in delivering PyeongChang 2018 and Tokyo 2020 to Canadians on our TV, radio, and digital properties as Official Sports Specialty Partners,” said Kevin Crull, President, Bell Media. “TSN and RDS have been part of Canada’s Olympic tradition for the past three decades, and with our long legacy of production expertise and leading on-air talent, we look forward to contributing to showcasing the next generation of Canadian Olympic heroes as we enhance our roster of the biggest events in sports."
“The Olympic Games have a remarkable way of galvanizing the country. It’s compelling content at its finest, and delivers on our strategy of offering premium content on multiple platforms,” said Keith Pelley, President, Rogers Media. “We have a strong roster of passionate sports experts – both in front of and behind the camera – who have vast experience in delivering world-class sports content. We are enjoying a terrific partnership with the CBC, and are pleased that Sportsnet will continue its rich history of being an Olympic broadcaster and delivering the Games to Canadians.”
For additional information, please contact:
Senior Manager, Public Affairs, CBC English Services
Director, Public Relations, Promotion and Partnerships, Communications, Radio-Canada
Vice president, Communications, Bell Media
Senior Director of Communications, Rogers Media
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
A space for us all is CBC/Radio-Canada’s strategy to transform the public broadcaster, and ensure that it continues to fulfill its mandate for Canadians, now and for future generations. Through to 2020, the Corporation will increase its investment in prime-time television programming and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.