Both CBC and ICI Radio-Canada are ranked as Canada’s and Quebec’s most influential broadcast media brands in 2014.
Earlier this year, the Institute of Communication Agencies (ICA) and marketing and public opinion research firm Ipsos Reid released the list of the top 100 Most Influential Brands in Canada in 2014, ranking CBC in the top 3 Canadian brands, first among broadcasters and #13 overall.
In a 2014 survey for the Quebec market, announced by IPSOS QUÉBEC-INFOPRESSE, ICI Radio-Canada was ranked as the 7th most influential brand, and is the most revered media brand, ahead of TVA and La Presse. In a separate study, ICI Radio-Canada was also ranked as the 6th most admired brand by Léger Marketing in 2014.
"These strong results confirm the role that the public broadcaster plays in the everyday lives of Canadians," said Bill Chambers, Vice-President, Brand, Communications and Corporate Affairs. "Recent ratings successes such as Book of Negroes and Unité 9 also show that we continue to be a destination for entertainment in prime time, and speak to our continuing relevance."
The Most Influential Brands Studies examine five key dimensions that define and determine the most influential brands in Canada, including Corporate Citizenship, Engagement, Leading Edge, Presence, and Trustworthiness.
More information about these studies is available on the Ipsos Reid website:
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
A space for us all is CBC/Radio-Canada’s strategy to transform the public broadcaster, and ensure that it continues to fulfill its mandate for Canadians, now and for future generations. Through to 2020, the Corporation will increase its investment in prime-time television programming and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.