Michel Cormier, Executive Director of Radio Canada News and Current Affairs, is pleased to announce today that Radio-Canada has signed a partnership agreement with Facebook to provide French-speaking Canadians with even more comprehensive coverage of the federal election campaign.
Starting today, Radio-Canada News and Current Affairs will be the first Canadian French-language broadcaster to air exclusive Facebook-compiled data, allowing us to better understand the issues that matter to voters across the country, as well as how the parties’ campaigns are affecting the race. Radio-Canada will also have priority access to Facebook analysts throughout the campaign and during election night coverage.
What political parties are generating the largest volume of interactions? In what regions do the parties and candidates have their most engaged fan base? From the economy, terrorism and energy, to the environment and federal/provincial relations, what campaign topics are dominating the conversation in Eastern Canada versus the West? The Facebook data will be a significant source of insight, allowing Radio-Canada to gauge the country’s electoral pulse like never before.
“To better serve Canadians and remain their go-to news source, Radio-Canada News and Current Affairs is adding a social dimension to its election coverage,” said Michel Cormier. “The agreement with Facebook, a social network that’s an integral part of the daily lives of a majority of Canadians, opens up unique opportunities for us by bringing our coverage fully into the age of data journalism.”
“Facebook is the place where Canadians go to share what matters to them – and politics is no exception,” said Kevin Chan, Head of Public Policy, Facebook Canada. “With 20 million Canadians active on Facebook each month, we believe we can provide new and significant insights during the election campaign. We are proud to share our findings with French-speaking voters through our partnership with Radio-Canada.”