PATTISON Onestop, a division of PATTISON Outdoor Advertising, has chosen the Canadian Broadcasting Corporation to become their news content provider for their Digital Office Network.
For more than 75 years, CBC/Radio-Canada has been the source Canadians turn to, to keep them informed about their communities, their country and their world. CBC/Radio-Canada's bilingual news service offers a diversity of stories covering key areas such as national, local and political news, as well as sports and entertainment. This content partnership ensures that Canadians have access to the best-in-class news coverage with CBC/Radio-Canada's digital news feeds.
The Office Network interface will continue to provide consumers with relevant content. Finance, weather, time and Pelmorex Media Inc.'s Beat The Traffic content will remain on-screen in addition to CBC/Radio-Canada's news content.
"Partnering with Canada's leading national public radio and television broadcaster is another exciting milestone for our company and ensures the highest level of coverage on our Digital Networks," said Cam Milne, Vice President and General Manger, PATTISON Onestop. "We're excited to partner with the CBC/Radio-Canada and provide Canadians with real-time breaking news and issues that matter. Being able to offer local content 24 hours a day, seven days a week on our Digital Networks enhances our customer's experience with our products."
Implementation of CBC/Radio-Canada news content takes effect today and will be available on the Digital Office Network nationally as well as the Edmonton Transit Network and Residential Network. These products make up over 3.8 million impressions each week.
About PATTISON Onestop
PATTISON Onestop is a Canadian leader in the sales and operations of Digital Out-of-Home Media (DOOH). We work with some of Canada's largest brands to create and deliver uniquely engaging experiences. Through our networks, we provide timely and relevant information in environments traditional media can't reach. We leverage our industry-leading technology to deploy digital campaigns on transit, office, airport, residential and retail environments including the PATH - Toronto's underground walkway. Our entire Digital Network can help you generate over 19 million weekly impressions. Onestop is a division of PATTISON Outdoor Advertising.
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada's largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada's largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, mall, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission's (TTC) transit system.
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
A space for us all is CBC/Radio-Canada’s strategy to transform the public broadcaster, and ensure that it continues to fulfill its mandate for Canadians, now and for future generations. Through to 2020, the Corporation will increase its investment in prime-time television programming and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.
Follow us on Twitter @CBCRadioCanada.