Radio-Canada Executive Vice-President Louis Lalande is pleased to announce today that Maxime St-Pierre has been appointed to head up Radio-Canada Digital Services.
Maxime has worked in digital for over 16 years, managing major national and international projects in B2C, B2B and e-commerce. His experience also extends to managing multidisciplinary teams as well as developing work methodologies between offices in different countries. Over the past five years, he has further developed the mobile side of his expertise by focusing on new technologies, multiscreen strategies and transactional platforms. Maxime comes to us from Nurun, where he was Vice-President, Technology, and Global Head of Mobile.
“At Radio-Canada, Maxime will be called upon to guide our digital development while aligning the strategic and technical aspects associated with it, in close consultation with programming teams,” said Louis Lalande. “His expertise will be a major asset to help us successfully deliver on our strategy.”
Maxime St-Pierre will take up his position on April 11.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French and eight aboriginal languages. We also provide international news and information from a uniquely Canadian perspective.
At CBC/Radio-Canada, we have been transforming the way we engage with Canadians. In June 2014, we launched Strategy 2020: A Space for Us All, a plan to make the public broadcaster more closely engaged in the daily lives of Canadians. With Strategy 2020, we are becoming more digital, more local, more relevant and more ambitious with our Canadian programming. We are achieving this by promoting the development of digital and mobile platforms and content, increasing our investment in prime time television programming, creating radio programs of the highest quality, while ensuring that we operate as efficiently as possible so that we can invest even more resources into content.
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