CBC/Radio-Canada’s Olympic Games coverage reaches 23.8 million Canadians Friday through Sunday
Less than three full days into the Rio 2016 Olympic Games, CBC/Radio-Canada has attracted 68 per cent of the population (23.8 million Canadians) to its coverage across all platforms. Beginning with Friday’s Opening Ceremony and continuing through the weekend, Canadians are finding CBC/Radio-Canada’s coverage on the platforms of their choice.
“Canadians love the Olympic Games, and CBC’s coverage is giving them a front row seat to the moments that matter most to them,” said Greg Stremlaw, executive director, CBC Sports, and general manager and chef de mission for CBC/Radio-Canada's coverage of Rio 2016. “One of our goals for these Games is to make as much coverage available as possible across all of our platforms, and the audiences we are seeing so far clearly indicate that Canadians are finding and taking full advantage of our television and digital programming in significant numbers.”
Sources: Numeris TV Meter, Friday August 5 to Sunday August 7, Total TV, M-Su 2a-2a, Total Canada, AMA & CumRch generated by Infosys+ TV. Based on preliminary overnight data.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French and eight Aboriginal languages. We also provide international news and information from a uniquely Canadian perspective.
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