Collaborators behind the launch include cleansheet communications, CBC Music, The Canadian Academy of Recording Arts and Sciences (CARAS), SOCAN and The Department of Canadian Heritage
Portion of proceeds from the final digital album to be donated to MusiCounts
Starting today, Canadians can upload, post or send their favourite homegrown sounds to the CanadaSound website to inspire artists nationwide to create new, distinctly Canadian songs. Imagined by cleansheet communications in partnership with CBC Music, The Canadian Academy of Recording Arts and Sciences (CARAS), The JUNO Awards, SOCAN and the Department of Canadian Heritage, CanadaSound is an interactive virtual platform that anyone can access, explore and contribute sounds to that express their experiences living in Canada. For more information or to share a sound, please visit www.cbcmusic.ca/canadasound.
As more material is submitted, the CanadaSound database will offer professionally curated sounds to all Canadian musicians, including SOCAN's nearly 150,000 music creators and publishers. The project’s inclusivity of musicians from every genre has unleashed a wave of interest across the country, with JUNO Award-winning artists Walk Off The Earth, Karl Wolf and Kevin Hearn of the Barenaked Ladies already signed on to participate.
“Songwriters and composers are always seeking inspiration for their work," says Michael McCarty, Chief Membership & Business Development Officer, SOCAN. "To have the sounds that inspire Canadians be the actual motivation to create new music makes this unique collaboration special.”
The most dynamic tracks received from CanadaSound will be made available as a downloadable digital album, with a portion of the proceeds going to MusiCounts, Canada’s music education charity associated with CARAS.
"Sound, like smell, is a powerful sense that can transport you through time. Music has the power to recall memories, and to evoke emotions, as do our favourite sounds,” said Allan Reid, President & CEO, CARAS/The JUNO Awards & MusiCounts. “I'm excited to see what our artists create with this uniquely Canadian combination."
Canada’s 150th birthday originally sparked the idea for the project, which launches in time to celebrate the country’s distinct sounds that have echoed for years.
“The CanadaSound project gives Canadians the opportunity to be a part of Canada 150,” says The Honourable Mélanie Joly, Minister of Canadian Heritage, “I invite all of you to take part in creating a sound portrait of Canada. Let’s celebrate our cultural diversity with pride.”
Neil McOstrich, Chief Storytelling Officer at Cleansheet adds, “When Cleansheet first imagined the idea, our goal for CanadaSound was to create the most inclusive musical collaboration Canada has ever seen. The possibilities of what our people and artists can create together are as big as the nation itself."
On Canada Day, listeners can tune into a special broadcast on CBC Radio with host Grant Lawrence, who will dig into some of the most moving stories behind the sounds that have been shared from across the country. Follow along on social media via CanadaSound’s Twitter, Facebook, Instagram and using the hashtag #CanadaSound for more updates.
About Cleansheet communications:
Cleansheet is a creative communications company that believes in the power of inclusive ideas that bring Canadians together. We have told such stories on behalf of everyone from upstart clients with big ambitions, to established, nation-building companies like Canadian Tire. Founded in 2005, our agency has grown rapidly on the wings of its optimistic beliefs and passion to create work of enduring value. Our “Wheels” commercial for Canadian Tire is proof in point and has been viewed 160 million times in the past 4 weeks. We called our company cleansheet, because people with open minds in the presence of a clean sheet is where the magic happens.
About CBC Music:
CBC Music is Canada's free digital music service connecting Canadians with the very best in Canadian and international music across all genres. Easy to navigate and available on your smartphone or tablet, CBC Music gives music fans access to over 60 web radio stations plus content from the most knowledgeable music personalities and programmers from across the country. www.cbcmusic.ca
The Canadian Academy of Recording Arts and Sciences/l’académie canadienne des arts et des sciences de l’enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of ongoing opportunities to showcase and promote Canadian artists and music through vehicles such as The JUNO Awards, MusiCounts, the Canadian Music Hall of Fame, and other year-round initiatives. For more information on CARAS or the JUNO Awards please visit www.junoawards.ca
MusiCounts, Canada's music education charity associated with CARAS and the JUNO Awards, is keeping music alive in schools and communities across Canada by putting musical instruments into the hands of children that need them most. MusiCounts' mission is to ensure that children in Canada have access to music programs through their schools and communities. 2017 will mark the 20th Anniversary of MusiCounts. Since 1997, MusiCounts has grown significantly and by the end of 2017 will have awarded over $10,000,000 through its programs. These funds will have benefitted over 950 schools and community organizations, supported over 350 post-secondary music program graduates and honoured 12 extraordinary music teachers.
SOCAN connects more than four million music creators worldwide and more than a quarter-million businesses and individuals in Canada. Nearly 150,000 songwriters, composers and music publishers are its direct members, and more than 130,000 organizations are Licensed To Play music across Canada. With a concerted use of progressive technology and a commitment to lead the global transformation of music rights, with wholly-owned companies Audiam and MediaNet, SOCAN is dedicated to upholding the fundamental truths that music has value and music creators and publishers deserve fair compensation for their work.
About the Department of Canadian Heritage:
In 2017, Canadians are marking the 150th anniversary of Confederation and you’re invited to take part all year long. With activities centred around the themes of youth, diversity and inclusion, indigenous reconciliation and the environment, there are 36 million ways to take part. Celebrate and join in on local and national activities offered across the country. Participate in Canada 150 as a volunteer organizer or participant in your community. Explore Canada’s rich history by visiting Canada’s national parks and heritage spaces. Don’t let this moment pass you by! To learn more visit Canada.ca/150
For more information on CanadaSound, please contact: