#StandForCanada Youth Challenge - Calls on teachers and students to help celebrate Canada 150

May 1, 2017

CBC, CIBC and IRCC collaborate to inspire youth to explore what being Canadian means to them

CBC/Radio-Canada, in collaboration with its educational platform Curio.ca, CIBC, and Immigration, Refugees and Citizenship Canada (IRCC) are excited to announce the launch of the #StandForCanada Youth Challenge – a contest that invites teachers and students across the country to submit a piece of creative depicting what it means to them to be Canadian. Running until Wednesday May 31, 2017, prizes will be awarded to either a class or school.

Teachers can visit the #StandForCanada Youth Challenge page on curio.ca, CBC/Radio-Canada’s ad-free streaming platform for educators, to access Teacher Guides, created specifically for this campaign. The Guides include class activities and prompts for discussion about citizenship, diversity and interconnections between our communities and country. Students are then encouraged to describe, share or show how they stand for Canada – whether via drawing painting, writing, photographs or video – whatever they choose!

During this historic year, this contest resonates with each of the partners. CBC/Radio-Canada continues to lead the way in Canada 150 celebrations uniting the nation in pride, IRCC encourages all Canadians to reflect on what it means to be Canadian and celebrate their citizenship, and CIBC is celebrating its 150th anniversary this year.

“We’re thrilled to extend our commitment to building strong communities into Canada’s classrooms as we look to our future leaders and amplify their voice around what it means to be Canadian and to live in a country that embraces freedom, diversity and inclusion,” says Monique Giroux, Vice President, Sponsorship Marketing and Strategic Partnerships, CIBC. “During a year when CIBC is celebrating its 150th anniversary, we couldn’t be more proud to promote national pride and shine a light on young Canadians views.”

This is not the first partnership between these organizations. CIBC is CBC/Radio-Canada’s national 2017 broadcast partner, and the bank announced a partnership with IRCC in January to co-host a number of Canadian Citizenship ceremonies across the country in 2017.

Curio.ca offers Canadian educators the best of CBC and Radio-Canada content in an ad-free environment with essential teaching resources and tools. The platform offers over 6,600 English and French audiovisual assets, over 700 teacher guides and special tools that allow teachers to easily incorporate Curio.ca into their classrooms. Curio.ca will be a hub of content for teachers throughout 2017 for the signature Canada 150 series from CBC and Radio-Canada. Teachers can find guides that lend themselves easily into lesson plans across a variety of subject areas and grade levels including new Citizenship Teaching Guides developed with IRCC.

“We are proud and honoured to be part of helping young people in building their identity as Canadians, and we are excited to partner with both CIBC and IRCC on this incredible initiative,” said Olivier Trudeau, Senior Director, Distribution. “Curio.ca reaches over 3 million students in Canada through school boards, universities and colleges, Ministries of Education and libraries, and we are proud to be able to provide young Canadians with the opportunity to share what it means to them to be Canadian during this milestone year.”

The grand prize draw will be held on June 1, 2017 and the winning school will enjoy a Canada 150-themed celebration with a notable Canadian speaker.

For more information regarding the contest, please see the Rules and Regulations.

About CBC/Radio-Canada

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also provide international news and information from a uniquely Canadian perspective. In 2017, CBC/Radio-Canada will at the heart of the celebrations and conversations with special 2017-themed multiplatform programming and events across Canada.

For additional information, please contact:
  • Joanna Basen
    Manager, B2B Marketing & Communications, CBC/Radio-Canada
    tel. 416-205-3480
    cel. 647-227-4728
    joanna.basen@cbc.ca
  • Marie-Andrée Gélinas
    Director, Marketing and B2B Communications
    CBC/Radio-Canada Media Solutions

    tel. 514-597-7497
    marie-andree.gelinas@radio-canada.ca

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