To showcase the influence and impact of Canadian brands in honour of Canada150, Interbrand Canada has released “The Interbrand 150: Iconic Canadian Brands Report: Our Time to Grow.” CBC/Radio-Canada was recognized as one of the 150 companies, organizations and institutions that make us authentically Canadian.
In its report, Interbrand Canada included CBC/Radio-Canada as an iconic brand, which has an 80-year history in Canada and the vital role that it plays in Canadians’ lives. From beer to banks, to sports and entertainment, and retailers to our government institutions, this report celebrates and honours all things Canadian, and considers why Canadians embrace these brands with such pride and affection.
"As Canada's public broadcaster, CBC/Radio-Canada is committed to connecting and reflecting the entire country from coast to coast to coast," said Hubert T. Lacroix, CBC/Radio-Canada’s President and CEO. "Canadians have a strong connection to the timeless and iconic CBC/Radio-Canada gem, which represents the very best of Canada and creates a strong sense of pride, identity and safety in the global world we all live in. Our audiences have helped build and evolve the CBC/Radio-Canada brand over time and will continue to be at its core in the years to come."
“As we note a significant milestone in our country’s history, we reflect on who we are, where we’ve come from, and what we stand for,” said Carolyn Ray, Managing Director, Interbrand Canada. “But this is also an opportunity to consider the vital role that brands, and the people supporting them, play in our lives. We congratulate all the organizations noted in this report and celebrate everything they have done to build strong Canadian brands, today and into the future.”
For the full report and methodology please visit: www.interbrand.ca
About Interbrand Canada
Headquartered in Toronto, Ontario, Interbrand Canada combines 17 years of local knowledge with global insights to help businesses of all sizes, from emerging to business going global - grow. We believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Interbrand publishes publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, Webby Award-winning brandchannel, and The Interbrand 150: Iconic Canadian Brands Report for Canada’s 150th. For more information, please visit us at Interbrand.ca and follow us on Twitter (@InterbrandCDN) and Instagram (@InterbrandCDN).
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also provide international news and information from a uniquely Canadian perspective. In 2017, CBC/Radio-Canada will be at the heart of the celebrations and conversations with special 2017-themed multiplatform programming and events across Canada.