The launch includes Canadian and international distribution
CBC/Radio-Canada has announced that it will make select podcasts from the national public broadcaster’s award-winning catalogue available on Spotify, expanding the reach of many of Canada’s top podcasts to Spotify’s 183 million users globally.
“As Canada’s leading podcast publisher, we’re excited to share our diverse stories on Spotify’s incredible distribution platform,” said Catherine Tait, President & CEO, CBC/Radio-Canada. “Audiences expect a broad range of choices, anytime, on every device. That’s why CBC/Radio-Canada’s digital transformation has been so important. This partnership will ensure that our original podcasts will inform, enlighten and entertain more listeners than ever before.”
CBC podcasts are now available to free and premium Spotify users under the podcast hub and browse section. More information on the launch date for Radio-Canada’s podcasts will be shared in the new year.
CBC/Radio-Canada is currently the #1 podcaster in Canada*, reaching more Canadians than any other podcast publisher. With more than 20 series in genres including investigative reporting and true crime,
comedy, human interest and audio fiction, CBC Podcasts are downloaded 16 million** times per month.
The launch will see award-winning CBC/Radio-Canada podcasts available on the Spotify platform, including; CBC favourites Someone Knows Something, Uncover: Escaping NXIVM, Finding Cleo, Alone: A Love Story and Love Me, and new offers such as Tai Asks Why, The Secret Life of Canada, and Front Burner, an original daily news podcast hosted by award-winning journalist Jayme Poisson, and popular Radio-Canada titles; Disparue(s), Corde sensible, Grand écart and Ça s’explique.
*Source: The Canadian Podcast Listener—a Landscape Study (Summer 2017)
**Source: Sumo Logic (Sept 2017 to April 2018).
About CBC & Radio-Canada Distribution
CBC & Radio-Canada Distribution is the licensing department of Canada’s national public broadcaster. We broaden the reach of CBC/Radio-Canada’s multiplatform content offering in both the Canadian and international markets, to inform and entertain audiences around the world.
CBC/Radio-Canada is recognized for its unparalleled English and French content, comprised of news and short form pieces, long form programming including series and documentaries, and audio content, including radio and podcasts.
With innovation and expertise, we maximize the availability of CBC/Radio-Canada content through international distribution, educational sales, merchandising, archive sales and broadcast distribution.
CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We are leading the transformation to meet the needs of Canadians in a digital world.
For more information, please contact:
Director, Business-to-Business Marketing & Communications
CBC & Radio-Canada Media Solutions
email@example.com (514) 597-7947