Policy 1.3.10: Political Advertising

Effective: May 5, 2005
Revised: December 1, 2017
Responsibility: Vice-President, Legal Services, General Counsel and Corporate Secretary


CBC/Radio-Canada accepts political advertising messages on its services during federal, provincial, territorial and municipal general election periods subject to applicable legislation in the relevant jurisdiction and the conditions of licence for each service. Political advertising is sold in such a way as to ensure equitable allocation of time among accredited political parties in accordance with CRTC regulations and applicable legislation in the relevant jurisdiction.

Political advertising must be scheduled in such a way as to ensure the integrity of programs and their environment.

CBC/Radio-Canada does not accept program sponsorship, closed-captioning sponsorship, or product placement of a partisan political character.

CBC/Radio-Canada does not broadcast political advertisements that may imply, or give the appearance of, an endorsement on the part of the Corporation or raise doubts as to its neutrality.


This policy is an updated version of the policy 1.3.10 : Political Advertising (may 2005). It replaces former Advertising Standards policy F-7, Political Advertising (March 2003), and the Interpretative Guideline “Political Advertising” (August 1993) under former policy C-3, Advocacy Advertising.

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