Effective: June 20, 2006
Responsiblity: Media Vice-Presidents
CBC/Radio-Canada audiences and website visitors must know on whose behalf a commercial message is being broadcast or posted. Advertisements that directly promote brand-name products or services of the advertiser normally satisfy that requirement. When that is not the case, the message must include video, audio or graphic identification of the advertiser responsible for the message. The CBC/Radio-Canada will consider limited exceptions to this principle, such as, for example, when the advertiser is prevented by law from disclosing its full identity.