Policy: 1.3.6 Program Integrity

Effective: June 20, 2006
Responsibility: Media Vice-Presidents


Advertising on CBC/Radio-Canada services must not create the perception that CBC/Radio-Canada programs and Web services are being influenced by advertising or sponsorship messages scheduled in or adjacent to them. It must always be clear to audiences when products, services or points of view are being advertised.

CBC/Radio-Canada newscasts may not be sponsored. Advertising messages scheduled in news programs must be separate and distinct from the news components, and may not give the impression of news sponsorship or be mistaken as news items or bulletins.

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