Effective: June 20, 2006
Responsibility: Media Vice-Presidents
Only advertisements designed for anglophone or francophone audiences or website visitors may be carried by CBC/Radio-Canada English or French services respectively.
A language other than that of the station's may be used, however, as a device to attract attention or create an artistic effect. In such cases, the advertisement must remain intelligible to the audience and website visitors, and the advertiser must use appropriate means to adapt its message to the service's majority audience.