Policy 1.3.9: Advocacy Advertising

Effective: June 20, 2006
Responsibility: Vice-President Technology, and Chief Regulatory Officer

Policy

The CBC/Radio-Canada carries advocacy advertising to allow the open exchange of ideas on issues of public interest or concern.

In this policy, the term "advocacy advertising" refers to commercial messages that advocate a point of view or a particular course of action on issues of public interest or concern.

Advocacy advertisements are subject to scheduling restrictions to ensure the integrity of CBC/Radio-Canada programs and their environment. Approval may carry a time limit.

Messages reviewed under this policy must not imply an endorsement on the part of the CBC/Radio-Canada.

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