CBC/Radio-Canada 2012 Opinion Leader Survey Research Highlights

Every other year since 2006, CBC/Radio-Canada has invited opinion leaders to participate in an online survey designed to better understand their perceptions of Canada’s national public broadcaster.

This summary report presents selected findings from the recent online stakeholder survey undertaken by Phoenix SPI on behalf of the Corporation. The objective of the research was to track opinion leader perceptions of the Corporation in key areas, in order to determine changes over time.

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