Semi-Annual Performance Report

English Services

November 2011

Introduction

2015: Everyone, Every way

A central feature of our five-year strategy, 2015: Everyone, Every way is the development of metrics and the establishment of a reporting process which allows us to track and assess our performance vis-à-vis our mission and guiding principles.

Twice a year, our Board of Directors is presented with a report that allows them to monitor the Corporation’s success in achieving its goals, so that we can continuously improve our services for Canadians.

2010–2011: The Benchmark Report

The following is the first report based on the 2010–2011 fiscal year. It provides the benchmark data against which our progress in implementing Everyone, Every way will be measured.

Our mission ensures we fulfill our mandate
as set out in the 1991 Broadcasting Act

CBC/Radio-Canada will be the recognized leader in expressing Canadian culture and will enrich the democratic life of all Canadians

  • Creating and delivering original and innovative, quality Canadian content
  • Reflecting and drawing together all Canadians
  • Actively engaging with audiences
  • Being cost-effective and accountable

The accomplishment of our mission is based on four pillars and guiding principles

Mission

CBC/Radio-Canada will be the recognized leader in expressing Canadian culture and will enrich the democratic life of all Canadians through...

Pillars

... original, innovative, quality “Canadian content”
... that reflects and draws together Canadians
... actively engaging with audiences
... while being cost-effective and accountable

Guiding Principles

  • Creating and delivering quality content for, by and about Canada & Canadians
    • Leading in Canadian cultural expression
    • Offering a distinctly Canadian perspective
  • Investing in differentiated programming
  • Commitment to “signature event” programming
  • Contributing to shared national consciousness and identity
  • Reflecting Canada’s multicultural diversity
  • Reflecting the regions to themselves and to the country
  • Contributing to diversity of voices and to social cohesion
  • Serving a large number of Canadians
  • Reflecting content preferences of Canadian audiences across a mix of genres
  • Adapting to evolving media usage of Canadians across platforms
  • Delivering our services in the most efficient manner
  • Ensuring the economic sustainability of our services
  • Optimizing the percent of funds spent on content
... and provide a 'wide range' of programming that informs, enlightens and entertains

How does English Services fulfill its mandate under the Act?

CBC's English-language radio and television programming is... Full year
2010-2011		 November 2010
(First measurement period)		 March 2011
(Second measurement period)
Average
(/10)		 Average
(/10)		 Average
(/10)
Informative 7.8 8.0 7.7
Enlightening 7.4 7.5 7.3
Entertaining 7.2 7.4 7.1
Available on new platforms 8.2 8.2 8.1

Management's Comments

Metric definition

Metric definition:

Average score is the average of the scores given by all respondents on a 10 point scale.

Observation:

CBC English-language radio and television programming is perceived to be more “informative” and “available on new platforms” than “enlightening” and “entertaining”.

Source: TNS Canadian Facts (1,200 Anglophones per survey).
The surveys are conducted in November and March of each year.

How does English Services’ programming fare against the guiding principles of strategy 2015?

CBC English-language's programming1 is... Full year
2010-2011		 November 2010
(First measurement period)		 March 2011
(Second measurement period)
Average
(/10)		 Average
(/10)		 Average
(/10)
High Quality 8.0 8.0 8.0
Different from that offered on other channels 7.2 7.3 7.2
Reflects regions of Canada 7.9 7.9 7.8
Reflects my region 6.1 6.1 6.1
Reflects diversity 7.4 7.5 7.3
Reflects my culture 6.5 6.7 6.4

Management's Comments

Metric definition

Metric definition:

Average score is the average of the scores given by all respondents on a 10 point scale.

Observation:

Generally speaking, CBC English-language’s programming and content receive higher scores for being of “high quality” and for “reflecting regions of Canada”.
However, its lowest score was recorded for the measure “reflects my region”.

1. Programming and content offered on any of our services i.e. CBC Television, CBC News Network, Bold, documentary, CBC Radio 1, CBC Radio 2 and cbc.ca
Source: TNS Canadian Facts (1,200 Anglophones per survey).
The surveys are conducted in November and March of each year.