Semi-Annual Performance Report

English Services

January 2012

Introduction

2015: Everyone, Every way

A central feature of our five-year strategy,2015: Everyone, Every way is the development of metrics and the establishment of a reporting process which allows us to track and assess our performance vis-à-vis our mission and guiding principles.

Twice a year, our Board of Directors is presented with a report that allows them to monitor the Corporation’s success in achieving its goals, so that we can continuously improve our services for Canadians.

The January 2012 Report

The data presented in this report is based on November 2011 survey data that is compared to benchmark data for the same period of 2010-2011 (November 2010).

It provides the first measure of Anglophones’ perceptions of their public broadcaster since Everyone, Every way was launched.

Our mission ensures we fulfill our mandate
as set out in the 1991 Broadcasting Act

CBC/Radio-Canada will be the recognized leader in expressing Canadian culture and will enrich the democratic life of all Canadians

  • Creating and delivering original and innovative, quality Canadian content
  • Reflecting and drawing together all Canadians
  • Actively engaging with audiences
  • Being cost-effective and accountable

The accomplishment of our mission is based on four pillars and guiding principles

Mission

CBC/Radio-Canada will be the recognized leader in expressing Canadian culture and will enrich the democratic life of all Canadians through...

Pillars

... original, innovative, quality “Canadian content”
... that reflects and draws together Canadians
... actively engaging with audiences
... while being cost-effective and accountable

Guiding Principles

  • Creating and delivering quality content for, by and about Canada & Canadians
    • Leading in Canadian cultural expression
    • Offering a distinctly Canadian perspective
  • Investing in differentiated programming
  • Commitment to “signature event” programming
  • Contributing to shared national consciousness and identity
  • Reflecting Canada’s multicultural diversity
  • Reflecting the regions to themselves and to the country
  • Contributing to diversity of voices and to social cohesion
  • Serving a large number of Canadians
  • Reflecting content preferences of Canadian audiences across a mix of genres
  • Adapting to evolving media usage of Canadians across platforms
  • Delivering our services in the most efficient manner
  • Ensuring the economic sustainability of our services
  • Optimizing the percent of funds spent on content
... and provide a 'wide range' of programming that informs, enlightens and entertains

How does English Services fulfill its mandate under the Act?

CBC's English-language Radio and Television Programming is... November 2010 November 2011
Average
(/10)		 Average
(/10)
Informative 8.0 8.0
Enlightening 7.5 7.5
Entertaining 7.4 7.4
Available on new platforms 8.2 8.2

Management's Comments

Metric definition

Metric definition:

Average score is the average of the scores given by all respondents on a 10 point scale.

Observation:

The radio and television programming of CBC/Radio-Canada’s English Services continues to fulfill its mandate under the 1991 Broadcasting Act, receiving high marks across all four dimensions measured.

Source: TNS Canadian Facts (1,200 Anglophones per survey). The surveys are conducted in November of each year.

How does English Services’ programming fare against the guiding principles of Strategy 2015?

CBC's English-language Programming1... November 2010 November 2011
Average
(/10)		 Average
(/10)
Is high quality 8.0 8.1
Is different from that offered on other channels 7.3 7.5
Reflects regions of Canada 7.9 8.1
Reflects my region 6.1 6.4
Reflects diversity 7.5 7.8
Reflects my culture 6.7 6.9

Management's Comments

Metric definition

Metric definition:

Average score is the average of the scores given by all respondents on a 10 point scale.

Observation:

Results from the November 2011 survey suggest that Anglophones are responding positively to the initiatives that have been announced or introduced since the launch of Strategy 2015. Scores for each aspect of the guiding principles were higher in November 2011 than in November 2010.

CBC/Radio-Canada’s English-language programming and content receives higher scores for being of “high quality” (8.1) and for “reflecting the regions of Canada” (8.1). Lower scores were, however, recorded for “reflects my region” (6.4) and “reflects my culture” (6.9). Despite our extensive regional presence, these results are an indication that improving our regional footprint is the right strategy.

1. Programming and content offered on any of our services i.e. CBC Television, CBC News Network, bold, documentary, CBC Radio One, CBC Radio 2 and CBC.ca.

Source: TNS Canadian Facts (1,200 Anglophones per survey). The surveys are conducted in November of each year.