A central feature of Strategy 2015 is the establishment of metrics to track and assess our performance. We have developed a report card that allows us to monitor how well our services fulfill the Corporation’s mandate under the 1991 Broadcasting Act, and the degree to which our programming adheres to the guiding principles of our plan. This information is obtained from surveys conducted among representative samples of Canadians.
This year, the results from two new questions that were added to the perception survey have been included in the report card. The new questions ask Anglophones and Francophones to what extent the information programming aired by CBC/Radio-Canada’s radio, television and online services “reflects a diversity of opinions” and “covers major news events in a fair and balanced way”. In a world of instant news and opinions from an almost infinite number of sources, covering news in a fair and balanced way is very important to the Corporation.
On the following pages is the report card for the 2013—2014 fiscal year — year three of our strategy. As we now have more than three years of data for most indicators, graphics are used to show trends1 over time. However, management’s comments focus on significant variances between the two most recent results (i.e., scores recorded in 2013—2014 compared to the ones from 2012—2013). For comparison purposes, note that differences of 0.2 and above, between 2013—2014 and 2012—2013 results, are statistically significant.